The Studio: Redefining the Home Selection Experience

A High-Design Retail Showroom by Cecconi Simone

The main source of inspiration for The Studio is Ashton Woods' five brand pillars: design, personalization, possibilities, collaboration, and experience. These pillars are manifested in every aspect of the showroom, creating a cohesive and impactful environment. The Studio introduces a high-design showroom concept to a regional market that is more accustomed to traditional, mass-market offerings.

The Studio follows a consistent design template that will be extended and localized throughout the United States. It features four distinct areas: the Welcome Area, Inspiration Corridor, Selection Area, and Consultation Lounge. Each area serves a specific purpose in the selection process, ensuring a seamless and engaging experience for homeowners.

The Inspiration Corridor is a highlight of The Studio, showcasing a wide range of home products in complete kitchen and bath vignettes. This immersive space allows homeowners to visualize different design possibilities and explore various combinations of finishes and fixtures. Glazed partitions separate the vignettes while maintaining a sense of unity.

In the Selection Area, specially-designed display cabinetry takes center stage. These displays feature customizable open and closed sections, allowing homeowners to uncover selections in relevant doses for proper comparison and visualization. The displays are made from Tafisa decorative thermofused melamine with Corian work surfaces, ensuring durability and aesthetic appeal.

Integrated technology plays a crucial role in The Studio's design. A large-format video wall in the Inspiration Corridor informs viewers about Ashton Woods and its nearby communities, providing valuable context and inspiration. Interactive touch screens incorporated into the display cabinetry show additional products, inspirational images, homeowners' floor plans, and their previous selections, enhancing the selection process and facilitating collaboration between homeowners and consultants.

The Studio by Ashton Woods successfully addresses the challenge of managing thousands of product selections while maintaining a clutter-free environment. The use of kitchen and bath vignettes, cubby modules for plumbing and lighting fixtures, and custom display cabinetry with different unit types allows for efficient organization and easy access to products. The integration of technology further streamlines the selection process, ensuring a seamless and enjoyable experience for homeowners.

The Studio by Ashton Woods, designed by Cecconi Simone, sets a new standard for the home selection experience. With its innovative design, immersive spaces, and integrated technology, it empowers homeowners to personalize their homes and create spaces that truly reflect their unique tastes and preferences.

Image Credits: Taylor Photo

Awards and Accolades: The Studio by Ashton Woods was awarded the Bronze A' Design Award in 2015 in the Interior Space, Retail, and Exhibition Design category. This prestigious award recognizes the outstanding creativity and ingenuity of the design, as well as its contribution to improving the quality of life through art, science, design, and technology.